OH MY GOD WHAT HAPPENED AND WHAT SHOULD I DO?
“Digital awesomeness at its best. This book is the perfect digital primer, a great refresher course for seasoned veterans, and a great all-around inspirational tool. No surprise - the authors are award-winning guys who are helping chart the course for our industry.
Big thumbs up.”
Graham Cousens
VP, Director of Digital Production, Arnold Worldwide
“With this book you can impress your nerdier friends, dazzle women of taste and class, and very possibly become richer than you ever dared to dream.”
Andrew Ault
VP, Executive Creative Director, NBC Universal
“As the new head of digital strategy for Televisa in Mexico, I found it an excellent expression of our world today, a confirmation of my personal views and an excellent tool for making things clear to the higher ups in the company who are a not of this generation.
Working on developing Televisa´s digital content and distribution strategy, resources like these help one on one talks with the companies leadership and also help when developing high level business strategies.”
Lenny Altschuler Dana
Director of Digital Strategy, Televisa Mexico
“If you want to be up to date in a field formerly known as advertising: read this!”
Rene Lamberti
Creative Director, Neue Digitale/Razorfish
“It offers a fascinating insight into the new-speak of the digital age, great fun to read, creating an impression that the authors are indeed awesome dudes.”
Rebecca Kearley
managers.org.uk
“Bottom line: a great useful read. It’s an entertaining book from the first pages all the way to the end.”
Dani Bordiniuc
Blogger
“I am glad someone in this industry took the responsibility to write this all down and make sense of it.”
Geetika Agrawal
Interaction Design Director, R/GA NewYork
“A must read for everyone who has anything to do with communication in the widest sense. This could be painful for some of the older generations, but on the other hand essential for survival.”
Niklas Frings-Rupp
Managing Director, Miami Ad School Europe
“A smart and handy guide for digital
marketing that not only shows the new way marketing is done today but also proves it
with its distribution. The new must read at
the Good School.”
Simone Ashoff
Managing Director, Good School
“Written by two of the gold guys in the industry, this book is not just theoretical thinking but provides real advice and insights for surviving in a digital world.”
Alina Hueckelkamp
Senior Strategic Planner/Lead Strategist,
Neue Digitale/Razorfish
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